Clients need solutions, Convention reminds sales professionals
Meanwhile, Janet Machuka says social media can be used as a selling tool. "It is a game changer in building a brand and provides value with knowledge," she said.
UGANDA - Hundreds of sales and marketing professionals in Uganda have benefited from the 2023 Sales Warrior's Convention, the best sales event in East Africa.
The event was aimed at equipping sales persons with cross-cutting sales techniques. It was hosted by Serena Hotel in Kampala over the weekend. Organised by Daniel Choudry Sales Institute, the convention aimed at building, training and mindset shaping of salespersons to help move their companies to the next level. It attracted salespersons from sectors including insurance, banking, hospitality, media, and education, among others.
In attendance were renown speakers Daniel Choudry, Richard Mwebesa, the Business Development Manager at Britham Uganda , Amos Wekesa from the Tourism industry and Janet Machuka from Kenya who is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on various digital marketing platforms.
Speaking about the event, Daniel Choudry, the founder of the Sales Institute, said: “This is an ecosystem bringing sales people together from different walks of life and the purpose of this sales convention is to create all round sales personnel with various skills, sales projection, performance formula, having working teams, personal branding, among others.” He asked salespeople to provide solutions to clients.
He urged business owners to embrace the program me by enrolling their staff to the Daniel Choudry Institute of Salesto enable them to build capacity at the same time improve and grow sales for their companies.
Meanwhile, Janet Machuka says social media can be used as a selling tool. "It is a game changer in building a brand and provides value with knowledge," she said.
According to Machuka, out of 8 billion people worldwide, 6.8 billion are smartphone users leading to an annual increase of smartphone users by 4.2%. 4.9 billion are active on social media with 11.4 million on Facebook, 1.35 on twitter and others share the rest of the social networks. She appealed to the sales professionals to utilize these different avenues in order to be visible.
