Umukuuka Hails BAM Shopping Centre Director Hajji Mubarak Londa for Supporting Bugisu Cultural Institution

His Highness the Umukuuka of Bugisu, Jude Mike Mudoma III, has commended Hajji Mubarak Londa Abdallah, the Director of BAM Shopping Centre in Mbale City, for his continued support towards the Bamasaba Cultural Institution and his contribution to promoting the cultural identity of the Bugisu region.

The commendation follows the successful opening of BAM Black Supermarket on November 8, 2026, an event at which the Umukuuka was invited as the Chief Guest.

In a letter of appreciation addressed to the Director of BAM Shopping Centre, the Umukuuka, through his spokesperson, Hon. Steven Masiga, recognised Londa's longstanding relationship with the cultural institution, describing his business establishment as more than just a commercial enterprise but a trusted friend of the Bamasaba people.

Masiga, who signed the appreciation letter on behalf of the Office of the Umukuuka, said the institution acknowledged both the financial and other forms of support that Londa had extended to Bukuuka over time.

"Your business establishment has not been a centre for business alone but a true friend of the cultural institution of the Bamasaba people, and indeed the entire Bugisu region and beyond," Masiga stated.

He particularly praised BAM Shopping Centre for incorporating local Lumasaba music into the supermarket's opening celebrations, saying the cultural touch helped promote and celebrate the identity and traditions of the Bamasaba people.

The spokesperson also applauded Londa and his public relations team, led by veteran radio personality John K., for choosing the Umukuuka as the Chief Guest at the event.

According to Masiga, the occasion attracted considerable attention among Bamasaba communities, with people in Uganda, Kenya and the diaspora following the proceedings.

The cultural institution further recognised Londa's personal gesture towards the Umukuuka, which included the donation of a modern television screen and a brand-new refrigerator.

Masiga described the gifts as a demonstration of Londa's appreciation of the cultural leader and his understanding of the needs of the institution.

"On behalf of the Office of the Umukuuka, I acknowledge and recognise the Umukuuka's Kamayiya from you, Sir, Hon. Londa Mubaraka Abdallah, in form of a modern TV screen and a brand-new fridge," the letter reads.

He added that the Umukuuka would personally appreciate Londa upon his return from Ethiopia, where he is currently attending an African conference of kings and traditional leaders, representing the East African bloc in discussions on the importance of cultural preservation.

The Office of the Umukuuka indicated that Londa would be invited for a personal word of appreciation from His Highness following his return.

The recognition highlights the growing importance of partnerships between cultural institutions and the private sector in promoting indigenous heritage, supporting traditional leadership and strengthening community identity.

For the Bamasaba Cultural Institution, the relationship with business establishments such as BAM Shopping Centre demonstrates how private enterprises can contribute beyond commercial activities by supporting cultural initiatives and maintaining meaningful connections with the communities in which they operate.

The Umukuuka's appreciation of Hajji Mubarak Londa therefore serves as recognition of his contribution to the cultural institution and the wider Bugisu community.

The Bamasaba cultural leader recognises the businessman's continued financial and material support to the institution, praising his commitment to preserving Bugisu's cultural heritage.