Over 200 entrepreneurs attend a second Stanbic Business Incubator Limited (SBIL) Masterclass of the year

UGANDA - SBIL, which is a subsidiary of Stanbic Uganda Holdings Limited that consistently looks out for ways to empower and help grow Uganda’s small and medium enterprises.

On Friday, the online master class held, featured by marketing experts such as Daniel Choudry, the Lead Consultant and Founder of the Daniel Choudry Sales Institute based in Kampala, who spoke on the topic of, "Sales effectiveness drivers for your businesses".

The online Masterclass sessions are intended to strengthen the capacity for business owners to achieve their relevant goals by creating and exploiting opportunities, notably through networking and sharing ideas.

Choudry shared with participants insights on how to maximize sales by understanding the different buyers, building a dream sales team and how to develop an effective sales strategy.

He described that people buy people and more so advised entrepreneurs about the importance of sales especially upon how people working on their personalities and looks since people will only buy what they sell if they like the person selling it, Choudry noted.

He included that when somebody feels comfortable around you, they can tell you what their needs are and then you can present solutions that matches that need, hence when someone presents a solution to people’s needs they sign up to buy then.

According to Choudry, "business owners should invest in training their sales teams, creating an environment that allows them to thrive and understand their customers, competition and business environment."

Sales force defines who a company's customers and prospects are, what the value proposition is and how the selling is done, he explained.

Some of business persons have quality products, but they have the wrong people selling them, that will just mess up the entire quality product conundrum because it is important to have quality products and services, but one must also have quality presentations about them.

He also cited that trust and credibility covers 80% of why people buy your presentations while the solution is 20%.

Therefore, spend most of your time making people trust your brand as it could be a very good place to start with as well as minding about the kind of questions you ask, for people to tell you their needs comfortably, he said.

"The best sales are results of making better choices which is a result of better awareness."

Choudry, stressed the importance of reading books in the session that lasted two hours and closed with a Q&A session that also had attendees express their appreciation.

SBIL is also currently running a training program for SMEs, the Enterprise Development Program , however entrepreneurs on the current cohort have been trained among other things in financial literacy, digital skills in business, business planning and analysis, bid management and quality management and control.